Collect competitors' SEO and ad metrics into a spreadsheet.

Turn a list of competitor domains into one sheet of organic keywords, search clicks and ad budgets.

Every competitor becomes a spreadsheet row.

Pull the organic keywords and search clicks of every competitor site on a list, with the sites each one competes with.
Simplescraper
simplescraper.io/dashboard/recipes/competitor-seo-metrics/results
SpyFuCompetitor SEO metrics
DomainOrganic keywordsMonthly SEO clicksSEO click changeOrganic sharePaid keywordsMonthly paid clicksMonthly Google Ads budgetOrganic competitors
mailchimp.com231,120532,824-16,37651%72,742505,148$1,861,000hubspot.com · shopify.com · campaignmonitor.com
constantcontact.com181,822197,954+1,65437%99,997337,230$2,363,000campaignmonitor.com · mailchimp.com · brevo.com
activecampaign.com47,72890,941-1,73956%16,59372,546$445,800campaignmonitor.com · mailchimp.com · hubspot.com
beehiiv.com80,90763,140+77944%4,43579,191$115,700manicmediadotblog.wordpress.com · youtube.com · dante4didonato.com
kit.com55,57859,095-28,51532%3,972127,137$140,900kit.org · midwestmission.org · kit.edu
campaignmonitor.com37,38055,107-2,68378%6,32115,639$54,260mailchimp.com · activecampaign.com · brevo.com
klaviyo.com37,82051,318-1,34211%54,714434,592$1,214,000omnisend.com · campaignmonitor.com · brevo.com
omnisend.com42,16336,269-1,56144%5,52546,832$193,200moosend.com · sender.net · mailchimp.com
brevo.com28,72028,686-5646%34,972441,126$1,127,000sender.net · mailjet.com · omnisend.com
getresponse.com39,21528,206-1,85417%6,800137,791$164,500mailchimp.com · mailmunch.com · brevo.com
mailerlite.com22,18623,134-4864%22,039507,613$788,300brevo.com · moosend.com · omnisend.com
aweber.com14,72421,458-48282%9144,746$44,040campaignmonitor.com · mailerlite.com · moosend.com
moosend.com26,30717,743-1,11794%1171,189$1,550omnisend.com · brevo.com · mailchimp.com
icontact.com8,69416,382-1,29829%4,32339,929$103,100wordfast.com · accentaltcodes.com · fuentelanguages.wordpress.com
sender.net24,71416,271-7938%8326,093$1,193omnisend.com · brevo.com · mailchimp.com
drip.com12,5619,833-9553%2,0768,870$42,130omnisend.com · dripstudiohnl.com · dripcolumbia.com
benchmarkemail.com13,9649,677-2378%2,044114,799$60,310mailchimp.com · campaignmonitor.com · hubspot.com
emailoctopus.com4,3233,598-2774%1,01778,208$86,740brevo.com · emailtooltester.com · campaignmonitor.com

Download, pull via API, sync to Google Sheets, or send to any app, webhook and data store.

Why collect competitor SEO metrics.

See who wins the search traffic

Compare every competitor on organic keywords and clicks in one sorted sheet.

Know what they spend on ads

Paid keywords and Google Ads budgets show which competitors buy their traffic.

Report to clients with fresh numbers

A monthly run gives your client report the latest figures without copying a single one.

Find competitors you missed

Each domain names the sites it competes with, so your list grows with every run.

Keep your competitor sheet current.

Paste a list of links.

Add every product, profile or company page you want and one recipe runs them all.

Learn more

Scrape on a schedule.

Run every few minutes, daily or only on the days you choose.

Learn more

Add a column with AI.

Ask a question about every listing and get the answer as a new column.

Learn more

Send it where you work.

Rows go straight to Google Sheets, Airtable, Zapier, a webhook or the API.

Collect competitor metrics in five steps.

  1. List the competitors you track

    Write down each competitor's domain and open its overview in your SEO tool.

  2. Choose the metrics you want

    In the Chrome extension or the dashboard, select the numbers on one overview, such as organic keywords and ad budget.

  3. Run it for every domain

    Paste the overview link of each competitor and one recipe collects them all.

  4. Refresh it every month

    Schedule the recipe monthly and sync the rows to Google Sheets to follow each competitor over time.

  5. Put the numbers to work

    Sort by clicks or budget, or add an AI column that sums up how each competitor positions itself.

Choose how you get your sheet.

Collect the metrics yourself with Simplescraper

Build one recipe for the overview page and run it over every competitor you track.

Build it yourself

Have us deliver your competitor sheet

Send us the competitors and the metrics you need and we'll deliver the spreadsheet.

Get in touch

FAQ

Which SEO tools does this work on?

Any SEO or traffic tool page you can open in Chrome, including the paid tools you sign in to. Scrape those with the Chrome extension, which runs in your signed-in session.

How accurate are the numbers?

They are the tool's own estimates, collected exactly as the page shows them. Simplescraper does not measure traffic itself, so compare competitors within one tool rather than across tools.

Can I get the full keyword list for each domain?

Only as far as the page shows it to your account. SEO tools keep full keyword lists for their subscribers, so collect those signed in with your own plan.

Can it track the numbers over time?

Yes. Schedule the recipe monthly and send each run to Google Sheets, so every month sits beside the last.

Do I need to write code or selectors?

No. Select the numbers on one overview and Simplescraper reads the same fields on every domain you add.

Is it allowed?

Read the tool's terms first, use what your plan allows, and keep to a normal pace.

Start tracking your competitors today.

Start scraping free